Principles of marketing Essay Example | Topics and Well Written Essays - 2000 words

Principles of merchandiseing - Essay ExampleP&G has always tried to position their product diametrically harmonise to the changing need and preferences of the people. In the detergent market, marketers are launching their detergents in small easy to allot containers at low price. In this way marketers wanted to prove that they were charging less for more. P&G decrease their commercialization and increase their perceived value by introducing Tide with bleach, cold water Tide, Tide with bounce, and so on So by this it could be clearly assumed that P&G has an excellent marketing police squad to plan out such marketing strategies, so that it always remains the market leader. Table of confine PRINCIPLES OF MARKETING 14 1 4 Mission, Vision and Objectives of Procter & Gamble 5 Mission and Vision 5 Objectives 5 Market Overview 6 Competitors 6 Customer Expectations 7 Consumer Behavior 7 Cultural Factors 7 Social Factors 8 Psychological Factors 8 Personal Factors 8 SWOT Analysis 9 en duringness 9 Weakness 9 Opportunity 9 Threat 9 Marketing Mix 10 Product 10 Price 10 Place 10 Promotion 11 Conclusion 11 References 13 Mission, Vision and Objectives of Procter & Gamble Mission and Vision Procter & Gamble is one of the largest packaged product companies in the world. This fact has always motivated the community for their purpose inspired growth. The companys mission is to improve the lives of the customers round the world. The prospicient term visions of Procter & Gamble are The company wants to use 100 percent renewable and recycled material for the products and packaging. The plants of the company should be powered by 100 percent renewable energy. They want zero manufacturing waste to go to landfills. The company wants to design the products for maximum customer delight and conserving the natural resource (P&G, 2012). Objectives The company wants to win the customers, and financial aid its leading brands to grow and expand into different countries. It wanted to f ocus mainly on the core line of credit and build is strong global market leaders. The company also has the objective maintaining growth and sustainability in different parts of the world. Market Overview In this study we would see the different aspects of the marketing principles and strategies with regards to a very touristy brand of Procter & Gamble known as Tide. It is one of the most famous detergent brands of Procter & Gamble. It is one of the flagship brands of P & G. The basic policy of the company is to boost the sales and stimulate the customers to buy the products. This popular detergent was counterbalance launched in the market in 1946. The logo of Tide that we see today was slightly modified in 1996. P & G enjoys a well-established recognition in the developed countries of the world like United States, and Europe. The chief operating officer of the company Bob McDonald announced in 2010 that they wanted to expand their markets and penetrate more into Chinese and India n markets. Their aim is to reach the target of 1 billion customer base in these parts of the world. The close at hand(predicate) competitor of P & G is Unilever and Henkel. In Figure 1 we can see that Tide is the market leader in the US detergent market among all the other brands and products of other companies. In fact, the P & G has the greatest market share among all the companies producing detergent. P & G has all its detergent brands in the top list of the consumers. Tide magnetises about 45 percent of the market alone. The other detergent brands capture 13 percent of the ma